Anushka Sharma’s Food Order Helps Transform Struggling Mumbai Restaurant

A small restaurant in Mumbai that was once struggling with heavy debt has reportedly grown into a successful multi-branch business after receiving unexpected attention from Bollywood actress Anushka Sharma.

The restaurant, Delhi Se, is known for serving Delhi-style chole bhature in Mumbai’s Chembur area. In 2022, its owners were facing serious financial difficulties and were considering shutting down the business.

According to the restaurant’s owners, the business had accumulated around INR 1.8 million (Rs 18 lakh) in debt as sales continued to struggle.

The situation began to improve after Indian stand-up comedian Abhishek Upmanyu visited the restaurant and recommended its chole bhature on Instagram.

His recommendation helped bring new customers to the small outlet. However, the restaurant received an even bigger boost when Anushka Sharma discovered it while looking for Delhi-style chole bhature for her husband, Indian cricketer Virat Kohli.

Sharma reportedly ordered food from Delhi Se and later shared her appreciation for it on social media.

The celebrity attention brought significantly more customers to the restaurant and helped introduce the business to a much wider audience.

Delhi Se Expands to Four Outlets After Financial Struggles

The restaurant has since grown from a small outlet into a business operating four locations, according to its owners.

They claim the business now sells around 3,000 plates of chole bhature per day across its outlets and generates monthly sales of approximately INR 20 million (Rs 2 crore).

The turnaround has attracted attention online because the restaurant had been preparing for possible closure only a few years earlier.

While Anushka Sharma’s order provided major publicity, the restaurant’s recovery was not linked to her alone. Abhishek Upmanyu’s earlier Instagram recommendation had already started bringing additional customers before Sharma placed her order.

The story also shows how social media exposure and celebrity recommendations can rapidly increase public attention for a small food business.

The figures relating to the restaurant’s current sales, daily orders and earlier debt are based on statements attributed to its owners and should be treated as owner-reported figures rather than independently audited financial data.

SOURCE FACTS TO VERIFY:

• Delhi Se’s owners say the restaurant had accumulated approximately INR 1.8 million (Rs 18 lakh) in debt in 2022.
• The owners say they were considering closing the restaurant because of its financial difficulties.
• Abhishek Upmanyu reportedly visited the restaurant in September 2022 and recommended it on Instagram.
• Anushka Sharma reportedly ordered chole bhature from Delhi Se for Virat Kohli and later mentioned the food on social media.
• The restaurant reportedly now operates four outlets.
• The claim that around 3,000 plates are sold daily comes from reports citing the restaurant’s owners.
• The reported monthly sales figure of approximately INR 20 million (Rs 2 crore) should be independently verified because it is an owner-reported business figure, not publicly available audited financial data.
• Reports strongly associate the restaurant’s growth with the publicity generated by Upmanyu and Sharma, but it would be too strong to claim that a single order alone caused the entire financial turnaround.